Article from Daily Cents

Beauty on the go: Treats for your hands and feet at an airport near you
Friday, June 22nd, 2007

Here’s a good reason to take off your shoes at the airport (other than to pass through security)—to get a pedicure. At airports in Cincinnati, Miami, Toronto, Hartford and other North American cities, you can check in at a 10 Minute Manicure kiosk for manicures, pedicures, waxing and other treatments. Depending on the time you have, you can get the quickie $15 manicure, which is done in just ten minutes, or a more luxurious $70 foot reflexology session. There’s a place to store your luggage, and techs set timers to make sure you don’t miss your plane.

The founders had people like me in mind when they came up with this idea. I get to the airport two or three hours early, as requested, but don’t too much enjoy the long wait before boarding the plane—after all, there are only but so many minutes that can be spent aimlessly scanning magazine racks. 10 Minute Manicure COO and founder Vivian Jiminez says that their goal is to eliminate what they call ‘terminal face’ (that would be me)—the dreaded look passengers often possess walking down an airport concourse. “We’ve observed when travelers spot our store, they look at our name, check their watch and enter with a smile,” she says.

The newest location just opened up at the American Airlines Terminal at JFK in New York, which is perfect, because I inevitably end up scrambling to get a manicure and pedicure at the last minute before I go on vacation, and it will be nice to spend the 90 minute wait time at the airport doing something productive, like getting pampered. I’m going to check them out next month when I travel and will report back!

Find out if there’s a 10 Minute Manicure at your airport by logging on to 10minutemanicure.com.

WE HAVE JUST OPENED A NEW LOCATION...

As of 1:50 PM today, the 10 Minute Manicure is officially open in Concourse C at Cincinnati Northern Kentucky Airport. This location marks our ninth opening and our first encore, opened by popular demand from the airport and customers alike after a year and a half of successful operation in CVG’s B concourse.

WE ARE CURRENTLY HIRING

• West Edmonton Mall - Nail Technicians
• Ottawa International Airport (YOW) - Nail Technicians
• Cincinnati/Northern Kentucky Airport (CVG) - Nail Technicians, Massage Therapists
• Lexington Blue Grass Airport (LEX) - Nail Technicians
• John F. Kennedy International Airport (JFK) - Nail Technicians, Massage Therapists
• Bradley International Airport (BDL) - Nail Technicians, Store Managers
• Dulles International Airport (IAD) - Store Managers, Shift Managers, Nail Technicians
• Miami International Airport (MIA) - Store Managers, Shift Managers, Nail Technicians
• Corporate Office (Miami, Florida) - Merchandise Coordinator
• Toronto International Airport (YYZ) - Nail Technicians, Massage Therapists

Benefits:

• Hourly pay, plus tips
• Paid time off (for full-time employment)
• Health insurance (for full-time employment)
• Training & service reward programs
• Opportunities for advancement
• Merchandise discounts

3 Ways To Apply:
Call Mary Beth (786) 877-8761 or (305) 655-2510, forward your resume to marybeth.arnold@10minutemanicure.com or apply on-line at http://www.10minutemanicure.com/

New York Sun Article

Beauty Treatments On the Fly

By JOHANNA HUDEN
June 19, 2007

With earlier check-ins, longer layovers, and heavier security, travelers spend more time waiting around airports than ever before. But three working mothers from Florida have created a way to use the downtime luxuriously with :10 Minute Manicure, a chain of airport-based express salons that just opened a branch within John F. Kennedy International Airport.

"We were sitting around discussing business ideas, and we talked about the fact that it was so hard to keep your standard nail appointment," co-founder Lorraine Brennan O'Neil, a former lawyer, said.

Ms. O'Neil and her friends Karen Janson and Vivian Jimenez conceived the concept of providing travelers with a quick and affordable beauty break, including manicures, pedicures, waxing, aromatherapy, and massages.

"Travelers have much longer dwell times since September 11, on average anywhere from 30 to 90 minutes," she said. "People think, ‘I'm here anyway, let me get this off of my plate.' It's one less thing you have to worry about when you get home."

The first salon opened in 2006 at the Cincinnati/Northern Kentucky Airport. Its popularity led to eight more openings in America and Canada that year. The new JFK location sits within steps of American Airlines's new $1.3 billion terminal.

And they're not stopping there. Five new salons will open this summer at airports including Newark, Dulles, and Miami. The trio has also won a bid to open a second location at JFK.

Men make up between 30% and 45% of the customers, depending on the city, Ms. O'Neil said. She credits that high percentage to the fact that the salons have modern, gender-neutral décors and the simple matter of the in-airport location.

"The men love it, because it's anonymous and convenient," Ms. O'Neil said. "Men are reluctant to go to a salon that's full of women, with blowdryers going and pink walls. A buddy might see them."

Though the salon does offer simple manicures (filing, polish, $15) that take only 10 minutes, there are also longer treatments, such as 30-minute manicures, that include a hand soak and massage, cuticle clipping, nail cutting and filing, and polish ($45). The sports manicure (20 minutes, $25) is designed for men; Nails are buffed instead of polished. Chair massages last between 10 and 45 minutes ($20 to $80).

But can a 10 minute manicure really improve your nails? I put the concept to the test with my ragged, decidedly unmanicured nails. Just as advertised, within exactly 10 minutes, I had stylish, shaped nails painted crimson. With 10 more minutes to dry, I was departure-ready.

Ms. O'Neil and her partners have also branched out with a private-label line of nail polishes in 64 aptly named colors, such as Tarmac, a vampy black; Rain Delay, a sheer pink; and Red Eye, a cherry red. They also created city-specific colors, like Big Red Machine, to honor the Cincinnati Reds, and a bright pink called New York Minute.

How do the services rate? A New Yorker on her way to Miami, Sandy Rodriguez, stopped in for a massage after noticing the salon while wandering around JFK's Terminal 8. She had arrived at 7:15 a.m., and had been bumped from two flights. She was waiting for word on whether she'd get a seat aboard a 3 p.m. flight. "It was excellent," she said of her massage that included a sinus and headache aromatherapy treatment. "This is nice to have this, sometimes you don't have the time to get a manicure before you leave for a trip because you're so busy." The salon also sells beauty products geared to the traveler, including individually packaged items like dental mitts, eyebrow wax strips, and sunscreen wipes. Also on offer are nail polishes in tiny bottles ($4.50) for travel-time touch-ups, lotions by Creative Scentsations, a Danish line of color cosmetics called Gosh, makeup brushes by Japonesque, facial and nail products by Talika, and men's toiletries by Jack Black.

Many products are in miniature bottles in order to adhere to the FAA's strict new guidelines limiting the amount of liquids, gels, and aerosols to 3 ounces, which must be presented in one quart-size clear plastic bag to officers at security check-points.

For Ms. O'Neil and her partners, the early success and resulting expansion has meant the luxury of quitting their day jobs. "It's a dream come true to see it go from an idea by the pool, to an actual business that can support us all. Sometimes you pinch yourself — it's the American dream."

John F. Kennedy International Airport, Terminal 8, Concourse B, 718-553-9610, http://www.10minutemanicure.com/

Travel Markets Insider artcle about :10 Minute Manicure

North American Airports Retail Feature
10 Minute Manicure continues rapid expansion

Miami-based express nail service operator :10 Minute Manicure opened its 8th airport location last month, a 660 sq.ft store located on the B Concourse in the new American Airlines terminal at JFK International Airport in New York. The fast-growing travel retailer will have 15 or more
locations by the end of this year, says CEO and founder Lorraine O’Neil. The upcoming locations include a new store in Cincinnati (CVG), two new spots postsecurity in Toronto-Pearson’s new Terminal 1, that open in July, a store in Miami International’s South Terminal, which opens later this year, as well as locations in Newark Liberty International and Washington Dulles. The company, conceived and run by three working moms, opened the first airport store in Cincinnati in January 2006. “Our results have been fabulous,” O’Neil tells Insider. “Our services have been very well received. Within three months of opening our first location in Cincinnati Airport, we had the third highest concession revenues by square foot and have stayed at that level since then. The retailers generating higher income than us are shops selling very high-end luxury goods.”


The 10 Minute Manicure concept is based on adaptable modular units, and can operate in as little as 50 sq. feet of space. Travelers can select from express or spa length services -- including manicures, pedicures and massages. The company’s signature service is a $15 manicure completed in ten minutes, but customers have a range of choices from a $5 hand massage to a $70 foot reflexology session. “We found that we cater to airport employees and airline crews
during layovers as well as passengers. Our shops are gender neutral and very inviting. We use the highest quality products and sterilization standards and stress training, so that customers know they will receive the same wonderful service in every one of our locations,” says O’Neil.
The owners of 10 Minute Manicure say that an estimated 8.5 million travelers will pass
through JFK’s Terminal 8. “With average post-security wait times at 90 minutes, passenger service concepts, like :10 Minute Manicure, are gaining in popularity within the airport
setting. Travelers can make use of downtime and take advantage of services normally sought out once they reach their destination,” says O’Neil.


For more information, go to:
www.10minutemanicure.com

WELCOME TO OUR NEW BLOG....

Welcome and thank you for taking the time too read our new blog,

Who are we? We are :10 Minute Manicure!

We are designed to suit the manicure needs of busy professionals, :10 Minute Manicure stores are located conveniently where you work and travel—in airports and busy commercial centers.

Current Locations:

• Edmonton, Canada - West Edmonton Mall (WEM)
• Ottawa, Canada - Ottawa International Airport (YOW)
• Toronto, Canada - Toronto International Airport (YYZ)
• Hebron, Kentucky - Cincinnati/Northern Kentucky Airport (CVG)
• Lexington, Kentucky - Lexington Blue Grass Airport (LEX)
• Miami, Florida - Downtown, Biscayne Boulevard
• Jamaica, New York - John F. Kennedy International Airport (JFK)
• Windsor Locks, Connecticut - Bradley International Airport (BDL)

Locations Coming Soon to:

• New Toronto-Pearson Locations (YYZ)- June 2007
• Cincinnati Airport (CVG) C Concourse - June 2007
• Miami International (MIA) - Summer 2007
• Newark (EWR) - Sept 2007
• Dulles International (IAD) - 2007

Please feel free to log onto our website to read more about our products and services. http://www.10minutemanicure.com/

We are currently hiring....

• West Edmonton Mall - Nail Technicians
• Ottawa International Airport - Nail Technicians
• Cincinnati/Northern Kentucky Airport (CVG) - Nail Technicians (Must Be Licensed)
• Lexington Blue Grass Airport (LEX) - Nail Technicians (Must Be Licensed)
• John F. Kennedy International Airport (JFK) - Nail Technicians, Store Managers, Shift Managers (Must Be Licensed)
• Bradley International Airport (BDL) - Nail Technicians
• Dulles International Airport (IAD) - Store Managers, Shift Managers, Nail Technicians (Must Be Licensed)
• Miami International Airport (MIA) - Store Managers, Shift Managers, Nail Technicians (Must Be Licensed)
• Corporate Office (Miami, Florida) - Merchandise Coordinator

Benefits:

• Hourly pay, plus tips
• Paid time off (for full-time employment)
• Health insurance (for full-time employment)
• Training & service reward programs
• Opportunities for advancement
• Merchandise discounts

3 Ways To Apply:

Call Mary Beth (786) 877-8761 or (305) 655-2510, forward your resume to marybeth.arnold@10minutemanicure.com or apply on-line at http://www.10minutemanicure.com/