Travel Markets Insider artcle about :10 Minute Manicure

North American Airports Retail Feature
10 Minute Manicure continues rapid expansion

Miami-based express nail service operator :10 Minute Manicure opened its 8th airport location last month, a 660 sq.ft store located on the B Concourse in the new American Airlines terminal at JFK International Airport in New York. The fast-growing travel retailer will have 15 or more
locations by the end of this year, says CEO and founder Lorraine O’Neil. The upcoming locations include a new store in Cincinnati (CVG), two new spots postsecurity in Toronto-Pearson’s new Terminal 1, that open in July, a store in Miami International’s South Terminal, which opens later this year, as well as locations in Newark Liberty International and Washington Dulles. The company, conceived and run by three working moms, opened the first airport store in Cincinnati in January 2006. “Our results have been fabulous,” O’Neil tells Insider. “Our services have been very well received. Within three months of opening our first location in Cincinnati Airport, we had the third highest concession revenues by square foot and have stayed at that level since then. The retailers generating higher income than us are shops selling very high-end luxury goods.”


The 10 Minute Manicure concept is based on adaptable modular units, and can operate in as little as 50 sq. feet of space. Travelers can select from express or spa length services -- including manicures, pedicures and massages. The company’s signature service is a $15 manicure completed in ten minutes, but customers have a range of choices from a $5 hand massage to a $70 foot reflexology session. “We found that we cater to airport employees and airline crews
during layovers as well as passengers. Our shops are gender neutral and very inviting. We use the highest quality products and sterilization standards and stress training, so that customers know they will receive the same wonderful service in every one of our locations,” says O’Neil.
The owners of 10 Minute Manicure say that an estimated 8.5 million travelers will pass
through JFK’s Terminal 8. “With average post-security wait times at 90 minutes, passenger service concepts, like :10 Minute Manicure, are gaining in popularity within the airport
setting. Travelers can make use of downtime and take advantage of services normally sought out once they reach their destination,” says O’Neil.


For more information, go to:
www.10minutemanicure.com